Applicant shall not purchase search engine keywords that use any Merchant Trademarks (as defined herein) or any Trademark of our Vendors, or any variations thereof. For purposes of this Agreement, “Merchant Trademarks” shall refer to any and all trademarks of Merchant, and/or any and all of Merchant’s parent, related, affiliated and subsidiary companies. Merchant Trademarks include, but are not limited to . . .
Applicant agrees: (i) not to purchase or register keywords, AdWords, search terms or other identifying terms that include the Merchant Trademarks or any variation thereof for use in any search engine, portal, sponsored advertising service or other search or referral service and (ii) to apply the keyword term(s) contained in all the Merchant Trademarks as negative match terms in any and all paid search program(s) or any other search program(s) utilized by Applicant.
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